We work across multiple fronts: education, public awareness, research, and policy work with governments. Because a challenge this large requires action at every level.
Yes, there is a lot of change coming. That can feel overwhelming and scary. But the key to navigating this moment, to thriving and leading through it rather than being swept along by it, is to focus on us. On humans. On our mindsets, our psychology, and our brains.
We approach the AI revolution, and the broader meta-crisis it sits within, from the perspective of the human mind. The key to shifting the needle on all these fronts is the all too often neglected technology of working with our own cognition. While the world obsesses over artificial intelligence, we focus on the original intelligence: the one between your ears.
Here's something most people don't realise. The human brain evolved with a range of urges, addictive tendencies, drives, and emotional responses that were once essential for survival. Many of these traits are now outdated by the modern world. What was adaptive for our ancestors is often maladaptive today. But these patterns are not fixed. Through our understanding of neuroscience and psychology, they can be augmented, redirected, and changed.
This is the opportunity hidden inside the crisis. We have the scientific knowledge to upgrade how humans think, adapt, and respond to change. We just haven't deployed it at scale.
Our approach is to build the services, tools, and frameworks that equip individuals, organisations, and societies with the skills and habits to navigate rapid change. Not just to survive what's coming, but to build a better future for ourselves and for generations to come.
The changes ahead will likely be dramatic. Our mission is to help humanity through them, using the science of improving the human mind and brain.
While the world debates AI capabilities and regulations, a quieter crisis unfolds: billions of people must soon reimagine work, education, purpose, and community in an AI-transformed world.
The conversation has been dominated by technologists. We believe it's time for psychologists, sociologists, economists, and social scientists to lead—because understanding human behaviour is the key to navigating this transformation.
We bring together the experts who understand human behaviour—not just machine behaviour—to develop frameworks, research, and guidance for society's adaptation.
Commissioning and synthesising research on human adaptation, psychological resilience, and social transformation in the age of AI.
Advocating for human-centred AI policy that prioritises social science insights alongside technical considerations.
Developing resources and frameworks to help individuals, organisations, and communities navigate the human dimensions of AI transformation.
The pillars of human life that require thoughtful, evidence-based adaptation strategies.
Redefining labour, value creation, and economic participation beyond traditional employment.
Transforming learning for a world where knowledge acquisition is fundamentally altered.
Cultivating meaning, identity, and fulfilment in an age of machine capability.
Strengthening social bonds and collective resilience through technological transition.
"The question isn't whether AI will transform society—it's whether we'll prepare humanity to flourish through that transformation."
Our founding principle
Whether you're a researcher, policymaker, educator, or concerned citizen—there's a role for you in preparing humanity for this transformation.
Monthly insights on human-centred AI adaptation. No spam, unsubscribe anytime.